QUICK TO ONBOARD, impact from day one

DIGITAL BRAND MARKETING

SPORTS CONSULTANT

content, creative & social media leadershiP

MARKETING CAMPAIGNS management

Digital Product & Fan experience

BRAND STRATEGY & ACTIVATION

Partnership Activation

TENDER & RFP delivery

RIGHTS HOLDER

GOVERNING BODY

AGENCY SIDE

COMMERCIAL PARTNER

BROADCASTER

RIGHTS HOLDER GOVERNING BODY AGENCY SIDE COMMERCIAL PARTNER BROADCASTER

18+ years of brand, content & digital leadership for sport, media, and entertainment brands - ready to deliver impact without the long lead time.

London-based and open to supporting short-term, freelance, or consultancy projects.

Helping sport, media, and entertainment brands deliver strategy, creative and measurable impact.

QUICK TO ONBOARD, IMPACT FROM DAY ONE.

Email: luketnicholson@gmail.com
Telephone: 07972 149 648

A man with a beard and short brown hair sitting on a stage, speaking into a microphone, wearing a gray shirt and a conference badge around his neck, gesturing with his right hand.

LUKE NICHOLSON

ABOUT ME

Strategic brand, marketing and digital leader with over 18 years’ experience delivering fan-first campaigns, content, and fan experiences that drive growth for rights-holders, federations, agencies, and challenger brands.

I work with clients to shape brand and content strategy, lead in-house teams, and deliver integrated campaigns and transformation projects across digital, social, and physical touchpoints.

From launching global campaigns to activating partnerships and scaling digital platforms, my focus is always on driving measurable impact, from commercial returns to audience growth and deeper fan engagement.

Whether you need strategic clarity, hands-on leadership, or a fresh perspective to unlock your team’s potential, I’d love to connect.

HOW i DELIVER IMPACT FOR BRANDS

BRAND STRATEGY, ACTIVATION, GOVERNANCE

  • Brand strategy & positioning

  • Brand activation & calendar development

  • Guidelines, toolkit development & DAM integration

  • Brand governance & stakeholder engagement

  • Brand rollouts, embedding & roadshows

content & social media leadership

  • Content strategy - social, web, video, & partnerships

  • Creative development, multi-format content calendars, & distribution

  • Audience & engagement growth - fulled by insight

  • Team leadership & agency direction

MARKETING CAMPAIGNs MANAGEMENT

  • Plan & lead end-to-end seasonal & tent-pole campaigns

  • Aligning creative with performance goals

  • Data-driven campaign optimsation

  • In-house team management & cross-functional collaboration

COMMERCIAL Partner ACTIVATION

  • Partnership campaign development & cross-platform strategy

  • Commercial creative concepts & pitch support

  • Delivery of multi-channel activations

  • Brand & Partner integration & alignment

  • Lead internal team & external partner collaboration

Team Leadership & Stakeholder Management

  • Build and mentor cross-disciplinary teams

  • Manage and lead teams through change within complex, matrixed organisations

  • Cross-functional collaboration and C-suite engagement

  • Culture-first leadership aligned to values and long-term brand vision

Digital Product & FAN EXPERIENCE OWNERSHIP

  • Digital product scoping & launch support

  • Website and platform content strategy

  • UX oversight & fan journey optimisation

  • Management of digital workflows between technical, content, & commercial team

CONSULTING, BRIEF & TENDER DELIVERY

  • Short-term strategic support or project ownership

  • End-to-end management of creative, digital brief, RFP & tender processes

  • Vendor selection, scoring frameworks, & shortlisting support

  • Lead stakeholder workshops & discovery

  • Embed scalable processes, team structures & ways of working

INterested in working together?

LET’S TALK.